2K Games China’s official Weibo issued a document today, announcing that “Borderlands 3” sold more than 5 million sets within five days after its launch, making this the fastest-selling game in 2K’s history, and also 2K on the PC. The best-selling work.
“Borderlands 3” is also the multi-platform work with the highest proportion of 2K Games digital sales. More than 70% of the players in the first 5 days of the sale are digital. “Borderlands 3” is still the highest pre-sales in 2K’s history, and it also broke the pre-order record of Epic Game Mall. The sales on this platform are “very strong.”
Since its release, “Borderlands 3” has received impressive and positive comments, including: “The King of the Past and the Future – 9/10” – Forbes; “Fun-Family – 9/10” – IGN; “Absolute Masterpiece – 9/10” – Shacknews; “The masterpiece of the game of excellence – 9/10 – Destructoid; “Destined to be a classic – 9/10” – Meristation; “Absolute Madden – 4/5” – USGamer.
Beijing time September 23, 2019 – Today, 2K announced “Borderlands 3”, the latest entry into the shooting game series, triggered by the global record of the series and 2K record milestones Further instigation is infinite – released on Friday, September 13. In the first five days of the launch, compared to the sale of “No Land 2”, the “Borderlands 3” consumer has more than 50% more than the previous one, making this title the fastest selling product in 2K history. It is also the best-selling product of 2K on PC.
In addition, so far, “Borderlands 3” has sold more than 5 million units, resulting in the “No Land” series generated more than 1 billion US dollars in net bookings, and became the second in 2K history to achieve this A series of milestones.
“Borderlands 3” marks the highest proportion of 2K’s digital sales in cross-platform cross-release games, with more than 70% of consumers buying games digitally in the first five days after launch. “Borderlands 3” offers the highest pre-order sales figures of 2K to date, and also broke the pre-order record at the Epic Games store. In addition, the initial sales of “Borderlands 3” exceeded the expectations of 2K, especially the PC sales through the Epic Games store was very strong.
“Borderlands 3” took the lead in the “Twitch for Most-Watched Game” on the day of its release and has maintained its position as the top five most popular games since its launch. In addition, “Borderlands 3” has been viewed on Twitch with more than 14 million hours of content – more than half of the ratings for “No Land 2″ in its seven years.
“The unsuccessful launch of the Borderlands 3 is incredible and is the result of hard work and long-term cooperation between Gearbox Software and 2K,” said 2K President David Ismailer. “We are very grateful to all the people who made the Landless Land series a global pop culture phenomenon today, including hundreds of Gearbox developers and many others who have spent time. We also want to thank the landless community. It’s not natural, their passion for this series has prompted us to make every game a great experience.”